![]() It acquired Dianping but has a different APP than Dianping, and customers can directly order food delivery on the APP. Meituan: Meituan offers different vouchers in cooperation with restaurants and local services. User can search nearby restaurants and get the food delivered around 30 minutes. The discount voucher service will help to attract more offline visits and increase sales.Įle.me: Ele.me is one of the major online-to-offline food delivery platforms with more than 50% market share. ![]() With cost-per-click ad, the venue will be suggested to Dianping users with a top rank in the relevant category. With the official account, functions like adding venue features and detailed information, monitoring online traffic, offering special offer vouchers to drive offline traffic, and replying customer reviews will be enabled. It also offers discount voucher service to overseas shopping destinations. Dianping offers official account and cost-per-click ad services to overseas restaurants and shopping destinations. For overseas restaurants and shopping destinations, Dianping is an effective platform to reach out Chinese travelers. Restaurants can publish various of information such as dish pictures, special offers, reservation information, etc. Food Service Platformsĭianping: Dianping is the major go-to platform for people to check where to eat and shop based on the customer ranking and reviews. Tmall, however, is more of a B2C platform where brands set up their flagship stores to sell to customers. Taobao & Tmall: Both are owned by Alibaba Group, Taobao is a marketplace for individual or small enterprise to sell products and can be viewed as a C2C platform. Pingduoduo differentiates itself with interaction and value for money, such as group purchase meaning people could team up to increase the purchase volume to get a lower price. Pingduoduo: Founded in 2015, Pingduoduo has been taking a different e-commerce approach than JD.com and Tmall. One of the major advantages that JD.com have is that JD.com has different warehouse in several major cities which could significantly reduce the amount of deliver time. JD.com: As one of the major e-commerce platforms, JD.com is one of the major competitors to Alibaba’s Tmall and Taobao. WeChat Pay accounts 38.8% of the 3rd party mobile payment market. ![]() WeChat Pay is frequently used to transfer money to a user’s WeChat friends. As WeChat is the most used multi-purpose social APP in China. WeChat Pay: Similar to Alipay, WeChat Pay works alike Alipay. In 2020, Alipay also provides user’s health code based their recent travel history to help to contain the COVID-19. Apart from scanning QR code for transfer payment, Alipay also have many built-in programs that offer services like paying utilities, buying ticket, ordering food, investment, to name a few. To offer a better understand of Chinese digital landscape, several essential Chinese digital platforms will be introduced.Īlipay: As part of the Alibaba Group matrix, Alipay has been providing digital payment solutions to hundreds of millions of people for more than 10 years. According to China Academy of Information and Communications Technology, China’s digital economy has grown from 2.6 trillion in 2005 to 35.8 trillion in 2019, and the digital economy in 2019 accounted 36.2% of the GDP.Īlipay, TikTok, Tmall, and WeChat might sound familiar to many Westerners, but the Chinese digital landscape has so much more to offer. With the digitalization development and growing users, China’s digital economy also has enjoyed an unprecedented growth. In March 2020, Chinese netizens exceeded 903 million and Chinese mobile netizens reached 896 million (source CNNIC). What works in the West might not work in China or might not be popular at all in mainland China.įrom the WeChat integrated mini-programs for solving the complexity of downloading and registering APPs, to well distributed digital payment solutions for adding more convenience to people’s everyday life, China’s digitalization evolvement has been astonishing and will continue to lead the digitalization development globally.Īpart from the digitalization development, China’s digital population is also growing rapidly. Chinese digital landscape is vastly different from the West.
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